Head on this page.

Font size

Activating Financial Assets in Japan

Due to trends in the social environment toward lower birthrates and demographic aging of the population as well as the arrival of an era of a shrinking population and the emergence of negative interest rates, the importance of asset management in asset building is expected to rise going forward.

Mizuho offers products and services to accelerate the shift "from savings to investment/asset building" and provides support for the medium–to–long term asset building of its customers.

Improving Our Service to Meet Customers' Medium–to Long–term Asset Building Needs

At Asset Management One*1, we make good use of investment know–how cultivated in pension business, and provide investment trusts that meet the medium–to long– term asset building needs of our customers.

For example, in a balanced fund with exposure to five overseas assets and full foreign exchange hedging, we provide options for curbing downswings exceeding a specified level in order to meet the needs of customers looking for stable investment. In addition, in a small– and medium–cap stock fund focused on global growth, we provide our individual customers with access to pension investment strategies also employed by the GPIF*2.

With the largest marketing system in Japan, we are promoting its own training program and other activities for the investment trust sales companies of other banks and securities companies. Through these training activities, which raise the sales capabilities and promote further development of marketing personnel, Mizuho is working to raise the level of understanding among customers, who are ultimately the target investors, of the necessity of asset building as well as understanding of asset management methods.

Through continuing these initiatives, we will drive the shift from savings to investment/asset building and contribute to activating Japan's financial assets.


  • *1: In October, 2016, four asset management companies—DIAM Co., Ltd., Mizuho Asset Management Co., Ltd., Shinko Asset Management Co., Ltd., and Asset Management Division of Mizuho Trust & Banking Co., Ltd.—joined forces to establish a new company, Asset Management One Co., Ltd.
  • *2: Government Pension Investment Fund

Promoting to use NISA System

The Nippon Individual Savings Accounts (NISA) system was introduced as an effective asset building scheme to stimulate interest among individuals who have little experience in investing, first among the younger generations. MHBK and MHSC are offering asset building proposals that include NISAs, and among these are Junior NISAs that are useful in promoting asset building for the future of children.

In addition, beginning in January 2018, Mizuho will begin to handle cumulative investment program through NISAs, which it will promote actively, that are suited to the needs of customers who want to make small contributions within the limits of their budgets in NISA schemes.

On the service front, Mizuho provides services that aim to get customers more interested in investing, such as Payroll Deduction NISAs, which gives customers the option to build up their investments through automatic payroll deductions at their employer.

On the investment information front, MHBK and MHSC proactively hold seminars and consultation sessions that are attended by a large number of customers. Thanks to these initiatives, as of March 31, 2017, MHBK and MHSC have received a combined 670,000 or so applications to open NISAs.

Mizuho will continue to help its customers accumulate assets while invigorating the domestic finance sector by proactively promoting the use of NISA system.

SMART FOLIO (Robo–Advisor)

This service is provided over the Internet and gives suggestions for investment trust portfolios based on customers' risk appetite for free of charge. For customers who use Mizuho Direct, the SMART FOLIO service has value–added functions that aim to help customers reach their investment objectives through goal approach analyses, and support them to select savings–type insurance products.

Related Information