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Corporate Identity

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"Mizuho's Corporate Identity", which is composed of Corporate Philosophy, Vision and The Mizuho Values, serves as the concept that forms the basis of all activities conducted by Mizuho Financial Group. We bring fruitfulness to all of our stakeholders and contribute to the prosperity of economies and societies throughout the world, by bringing together our group–wide expertise and conducting business activities and operations rooted in this concept.

Corporate Philosophy: Mizuho's fundamental approach to business activities, based on the raison d'etre of Mizuho

Mizuho, the leading Japanese financial services group with a global presence and a broad customer base, is committed to:
Providing customers worldwide with the highest quality financial services with honesty and integrity;
Anticipating new trends on the world stage;
Expanding our knowledge in order to help customers shape their future;
Growing together with our customers in a stable and sustainable manner; and
Bringing together our group–wide expertise to contribute to the prosperity of economies and societies throughout the world.

These fundamental commitments support our primary role in bringing fruitfulness for each customer and the economies and the societies in which we operate. Mizuho creates lasting value. It is what makes us invaluable.

Vision:Mizuho's vision for the future, realized through the practice of "Corporate Philosophy"

The most trusted financial services group with a global presence and a broad customer base, contributing to the prosperity of the world, Asia, and Japan.

1. The most trusted financial services group

To be our customer's most trusted partner with innovative thinking and the extensive financial experience and expertise accumulated from relationships with wide–ranging customers.

2. The best financial services provider

To continuously provide the best leading–edge financial services to each of our customers, the related economies and societies we serve, by anticipating changes on both the global and local stages.

3. The most cohesive financial services group

To maximize our extensive expertise and collective capabilities as experienced financial services professionals in order to meet the diversified and changing needs of our customers, economies and societies.

The Mizuho Values:The shared values and principles of Mizuho's people, uniting all executives and employees together to pursue "Vision"

1. Customer First: The most trusted partner lighting the future

We are proud to be our customers' most trusted partner lighting the future. We put our customers first and place their interests at the core of our business. We bring together our group–wide expertise and provide the best financial products and services to them with honesty and integrity. We thereby earn our customers' trust, which is fundamental to Mizuho, and contribute with our customers to the prosperity of economies and societies.

2. Innovative Spirit: Progressive and flexible thinking

We consistently adopt a progressive and forward thinking approach, identifying new trends in the movements on the world stage with wider vision. We value, encourage, and implement innovative ideas in a flexible way of thinking to respond effectively to customer needs and changes in both local and global economies and societies.

3. Team Spirit: Diversity and collective strength

We always keep an open mind, embrace diversity in all its forms, and foster a strong team spirit to maximize our collective strength as experienced financial service professionals.

4. Speed: Acuity and promptness

We strive to provide our customers with the best products and services with a focus on promptness and accuracy. We are acutely sensitive to our customers' needs and respond quickly.

5. Passion: Communication and challenge for the future

We are passionate about overcoming any challenges to open the way to a bright future of our customers, society and ourselves. We bring fruitfulness to them by acting as our customers' most trusted partner and fulfilling our social responsibilities. Mizuho provides them with lasting value. It is what makes us invaluable.

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